Peugeot Dealer Profile City Peugeot Melbourne Victoria Australia
4 September 2007 · posted by Staff
City Peugeot is part of the Bayford Group,
which started back in 1917.
The Bayford Group is the longest surviving family owned motor vehicle dealership in Australia.
It began as a small Ford dealership located in Fitzroy in 1917. The founder of the firm, Dick Bayford, had worked for the Ford Motor Company in America. When Dick returned to Melbourne he was intent on establishing his own business.
He viewed the sale of a car as the start of a lifetime relationship, and would do anything to preserve that relationship.
Dick’s enthusiasm for customer service was to be the guiding principle of the business over the next 89 years.
Dick’s nephew Alwin was Managing Director from 1946 to 1976. To him fell the daunting task of moving the dealership from its long-time home in Fitzroy to Preston. This move was successfully achieved in 1966.
At that stage, Bayford was a single franchise, single site enterprise employing 60 people. Today it is a seven site dealership employing several hundred people, and selling in excess of approx 500 new and used vehicles each month.
Although the business has developed to such an extent that there is almost no similarity between it and Dick’s 1917 enterprise, the one important link is the continued focus on customer satisfaction.
The building and maintenance of lifetime relationships with customers remains the overriding aim of everything that Bayford does.
Although Bayford remains proud of its history, its focus is on the future. Bayford now aims to be class-leading in all aspects of customer service.
Peugeot, who has been building commercial vans for over 100 years, have now launched the newest range of light commercial vehicles in Australia.
From the moment you discover the range, you will understand that these are no ordinary light vans but commercial vehicles designed for your business and also for the people who will drive them. Vehicles built by professionals, for professionals.
Available in two wheelbases, with a volume from 5.0 to 6.0m3 and a payload of 1188kg, the Peugeot Expert has been voted International Van of the Year 2008.
Not to be outdone, the new Peugeot Partner has the largest payload in the small van class with a whopping 850kg.
Come in to see us today about a Peugeot Commercial Vehicle.
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